
Selling is “you-focused”, not “me-focused”. Selling is primarily about helping individuals and organizations solve their problems with a product or service you offer. In order to succeed, you must get “me” out of the way. Your focus must be on the customer and what he / she / they need. You are not there to push a particular product that you like or that is best for your bank account. You are there to determine what product or service is best for the customer’s particular situation.
This can be difficult for some of us. We often approach a sales situation with everything we want to say fixed firmly in mind. When the customer brings up an objection, rather than listening for what the real concern is, we use one of the 1,001 “overcoming objections” one-liners we’ve memorized. Wouldn’t it make more sense to start by asking questions to determine what the customer’s true needs are instead?
Selling is hard work. Again, this may come as a surprise to those who think selling is the career choice of people looking for a way to dodge work. The truth of the matter is that selling is a challenging, mentally demanding and highly disciplined way to earn a living. It requires a high level of organization, a commitment to continuing education, professionalism and excellent follow-through skills, It also requires a quality that can be very difficult to attain and even more difficult to maintain: Persistence is Required!

The World Is SOLD!
The bottom line is this: Dealing with rejection, overcoming resistance, keeping up with current product information and maintaining a positive attitude is hard work. To succeed, you must commit wholly to putting in the necessary work, to consistently performing the tasks required for excellence.
Selling is hard work. Again, this may come as a surprise to those who think selling is the career choice of people looking for a way to dodge work. The truth of the matter is that selling is a challenging, mentally demanding and highly disciplined way to earn a living. It requires a high level of organization, a commitment to continuing education, professionalism and excellent follow-through skills, It also requires a quality that can be very difficult to attain and even more difficult to maintain: persistence.